#YOUR STORY ISN T OVER OFFLINE#

Bulk edits are not available for story line items, however, you can bulk edit the story IO along with other IOs.

To make sure you hit your key performance indicators, we highly recommend keeping an eye on your story and editing the budget during your campaign. The total story IO frequency cap will be the final step frequency cap + 1 for each previous step. All other line items will have a frequency cap of 1. This frequency cap only applies to the last line item of the sequence. To avoid annoying consumers by repeatedly serving them the same creative after they've gotten to the end the story, you can set a frequency cap for the final step of the sequence. However, you'll still be able to adjust bidding, budget, and targeting settings. After saving, you'll no longer be able to add, edit, or change the order of line items in the story.

Click Create to save your story IO and line items.

Similar audience targeting is not supported.

This targeting applies to all of the line items in the story. This inventory is used for all line items in the story. Stories support both deals and open auction.

In the inventory source section, select the inventory you want your ads to run on.

After the flight starts, these dates cannot be edited.Įnter budget and pacing settings for each line item in the sequence.Īlways monitor your budget and spend on story insertion orders to make sure you're not overspending in the first steps and running out of budget for later steps in the story. These dates apply to all line items in the story. After the story is saved, you can no longer change the order.

To change the order of the steps, select a step you want to move, then click the up or down arrow.

To add more steps to the sequence, click Add step, then assign creatives to the step.

Select one or more creatives to assign.

Click Step 2 ( ), then click Assign creatives.

If you assign more than one creative per step, the creatives in each step will rotate evenly.

(YouTube ads and publisher-hosted creatives are not supported.)

The following formats can be assigned to story line items: Video, audio, HTML5, rich media, native, and data-driven creatives.

You can only select one format per step, so if you assign a video creative, you'll only be able to add other video creatives to that step.

If you want the first step of your story to drive awareness, we recommend assigning one or more video creatives.

Select one or more creatives to assign to the first step of your sequence.

In the 'Line item sequence' section, click Assign creatives.

For example, line item 1 will be named 'Story Name_step1', line item 2 will be named 'Story Name_step2', and so on. Each line item will inherit this name along with a step suffix.

In the left menu, click Campaigns, then select an existing campaign or create a new one.

Open your advertiser in Display & Video 360.

Step 1: Create a story, add steps, and assign creatives The reach of the line items in the story IO are dependent on how many users have been shown an impression from the line items above it. You might think about a story like a marketing funnel.

These impressions may be during the same web browsing session (in different ad impressions) or across multiple browsing sessions.

These line items and the story IO can only be created and edited as a group.Įach person that views a story will view one step per impression. The creatives assigned to each step are the creative messages that will be shown to your consumer. Each step of a story is an individual line item that's automatically assigned to that IO.

To tell a story using Display & Video 360, create a story insertion order (IO). While storytelling often walks a consumer through the path to purchase, you can also use storytelling to engage consumers in an exciting brand campaign.

#YOUR STORY ISN T OVER OFFLINE#

Next, you may want to show a display banner to encourage online or offline purchases, and so on. A typical sequence starts with a video to drive awareness of your brand. This could be a sequence of videos, display creatives, or a mix of both. Storytelling is when you show a sequence of creative messages to one person, one at a time.

Your story isn t over